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nobu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about nobu.dot

Where should I check whether a .PAY name fits my online checkout project?

For online checkout, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/. Re-check the name before publishing campaigns because registry status can change.

How does domain.pay handle the timing of my nobu.dot request?

domain.pay stages your nobu.dot pre-order and submits it to the registry the instant the correct phase opens, removing the need for you to watch the clock. For trademark holders it targets sunrise; for everyone else, first-day general availability. Start at https://domain.pay/register.

For digital wallets, could a .PAY domain be suspended for not being used for payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Why is there no fixed premium price shown for nobu.dot?

Premium fees are assigned per label by Amazon Registry Services, so the exact premium price for nobu.dot comes from the registry rather than a fixed published figure on our side. Only the $100 standard rate is a stated constant. View the live premium tier for nobu.dot at https://domain.pay/pricing.

When does the .PAY LRP1 period begin for payroll disbursements?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.