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neverending.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about neverending.dot

Is there a cash refund option for a failed .PAY pre-order for mobile money?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Will Google penalize neverending.dot for being a new gTLD?

No. Google does not penalize new gTLDs; neverending.dot is evaluated on the same quality and relevance signals as a .com. Any perceived ranking difference comes from content, links, and technical health — not from neverending.dot's extension. Build authority normally.

Could I use .PAY for a wallet or payment app for BNPL checkout?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

What can a business do with neverending.dot as a checkout page?

You can point neverending.dot straight at a hosted checkout so customers land on a clean, payment-focused address instead of a long URL. A name ending in .PAY signals "this is where you pay" before a single word is read, which lifts trust at the moment money changes hands. Reserve it via https://domain.pay/register.

For point-of-sale payments, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.