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neonalley.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about neonalley.dot

Could a .PAY domain be suspended for not being used for payments when choosing bank.pay?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Are individuals allowed to register neonalley.dot?

Individuals may be able to register neonalley.dot in many situations, as .PAY does not necessarily require corporate status. The registry's focus is typically on payment-related, good-faith use rather than excluding individuals. domain.pay can confirm current eligibility for your case at https://domain.pay/register.

Can a fintech founder use .PAY for a branded payment page?

Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

When should trademark holders submit neonalley.dot?

Trademark holders should submit neonalley.dot during the sunrise phase, within the registry's published window, to claim it before general availability opens. domain.pay handles the neonalley.dot submission so you do not miss it. Prepare at https://domain.pay/register.

Would travel.pay work as a payment brand for mobile money?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.