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naru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about naru.dot

How do I know if merchant.pay is available?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Will a contested naru.dot affect my pre-order timing?

If naru.dot is contested by multiple applicants at general availability, your first-day pre-order still queues an attempt the moment it opens, and a failed attempt is refundable per policy. Early queuing improves your odds against later applicants. domain.pay manages the timing; see https://domain.pay/pricing.

What if my trademark has spaces or special characters and I want .PAY for point-of-sale payments?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

What schema or structured data helps naru.dot in search?

Adding JSON-LD structured data (Organization, Product, FAQ, etc.) on naru.dot can earn rich results and clarify your content to crawlers. Match the schema to the real content on naru.dot and validate it with a structured-data testing tool. Don't mark up content that isn't visible on naru.dot.

Can a company that only plans future payments register .PAY during LRP1 when choosing donate.pay?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.