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naff.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about naff.dot

Is there a cash refund option for a failed .PAY pre-order for an event ticketing business?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Is it worth protecting naff.dot if my brand is mostly local?

Yes. Local brands still take payments, and a fraudster impersonating your naff.dot name can defraud your nearby customers just as easily. Because the cost is a $100 refundable pre-order, even a regional NicNames benefits from owning naff.dot. https://domain.pay/register

Can a donation platform use .PAY for a branded payment page?

Yes. A donation platform can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Does my SMD for naff.dot cover spelling in non-Latin scripts?

The TMCH can validate marks in various scripts, and the SMD encodes the specific validated form, so it covers naff.dot only where the naff.dot string matches that recorded form. A different script or transliteration may need its own SMD for naff.dot. Confirm the match before you register at https://domain.pay/register.

During the .PAY launch, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.