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mmv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about mmv.dot

Can .PAY be used for a branded checkout URL?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Will I be told which phase mmv.dot is in?

Yes. When you engage domain.pay for mmv.dot, you are guided to the correct phase, sunrise or general availability, based on whether you hold a trademark, and your mmv.dot request is queued for it. Find out at https://domain.pay/register.

When does the .PAY Trademark Claims period run for fraud prevention?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

What role can mmv.dot play in an omnichannel strategy?

Across in-store signage, email, and social, mmv.dot can be the one payment address that ties every channel together. Customers learn a single place to pay, which strengthens recall and trust. Reserve the anchor name at https://domain.pay/register.

Can I move a .PAY domain between registrars for fraud prevention?

Transfers may be subject to registry, registrar and phase-specific rules, especially for LRP names. Start with domain.pay for the registration path and confirm eligibility before any transfer plan: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.