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merrell.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about merrell.dot

How much does it cost to pre-order a .PAY domain when choosing tap.pay?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Why is a .PAY address like merrell.dot a high-value target for fraudsters?

Because .PAY signals a payment context, merrell.dot carries built-in credibility that fraudsters exploit to make fake checkout pages believable. The same trust that benefits NicNames makes an unprotected merrell.dot dangerous in the wrong hands. Removing the opportunity means registering merrell.dot first. https://domain.pay/register

Can domain.pay submit my .PAY registration on opening day for online checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Will owning merrell.dot help if scammers use my logo on a fake site?

Owning merrell.dot denies scammers the genuine merrell.dot address, so even if they copy NicNames's logo elsewhere, they cannot anchor the scam to your real payment name. This makes their fake easier for customers to question. Secure merrell.dot at https://domain.pay/register.

Do I need a financial license to register a .PAY domain during LRP1 for online checkout?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.