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merlin.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about merlin.dot

What should I know about Amazon Registry and .PAY before registering for a retail brand?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What is a registrar lock and should merlin.dot have one?

A registrar (transfer) lock prevents merlin.dot from being moved without your explicit approval, guarding against hijacking. Keep merlin.dot locked except during a deliberate transfer. You can toggle the lock for merlin.dot in your account's domain settings.

What are good .PAY domain ideas for point-of-sale payments?

For point-of-sale payments, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

How does merlin.dot fit alongside my main .com website?

Many owners keep their main site on .com and use merlin.dot purely as the payment or checkout front door. A button on the .com site links to merlin.dot, which redirects to the processor. The two work together, with merlin.dot handling the pay step.

Who qualifies for a .PAY domain in the Limited Registration Period for a remittance app?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.