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meritrust.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about meritrust.dot

What does it mean if a .PAY name is premium for loan repayments?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

What makes meritrust.dot better than a long checkout URL?

A long checkout URL is hard to remember and easy to mistype, while meritrust.dot is short, brandable, and self-explanatory. Customers can return to it directly without digging through emails. Reserve the cleaner address at https://domain.pay/register.

Should an ecommerce brand protect its exact brand in .PAY for an ecommerce brand?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Does the TMCH charge me anything to enable an SMD for meritrust.dot?

The Trademark Clearinghouse sets its own fees for recording and validating your mark, independent of NicNames's registration pricing for meritrust.dot. NicNames's standard pre-order for meritrust.dot is listed at $100, separate from any TMCH costs. Plan for both when pursuing priority on meritrust.dot. See registrar pricing at https://domain.pay/pricing.

As a checkout product manager, what is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.