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merchants.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $1,400 + $1,400/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,600 + $1,400/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,900 + $1,400/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about merchants.dot

Is .PAY a good fit for subscription billing?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Why choose domain.pay to register merchants.dot?

domain.pay specializes in .PAY, offering trademark-priority registration via TMCH SMD files, first-day pre-order, and guidance through registry validation for merchants.dot. This focus helps you navigate eligibility expectations smoothly. Compare options at https://domain.pay/pricing.

What are the current .PAY launch dates in 2026 and 2027 for fraud prevention?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Why should a fintech startup register merchants.dot early?

Registering merchants.dot early through a pre-order secures merchants.dot before competitors during the .PAY launch, when desirable payment-related names move quickly. A .PAY address can also clearly signal a payments focus. Reserve merchants.dot early at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for invoice collection?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.