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merchandize.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about merchandize.dot

Can Amazon Registry reserve or block some .PAY names for BNPL checkout?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Are membership renewals a fit for merchandize.dot?

Clubs and associations can process annual renewals on merchandize.dot, giving members a familiar address to pay each year. The consistent .PAY name reduces lapses caused by confusing links. Start at https://domain.pay/register.

What should I do first if I want a .PAY domain for BNPL checkout for a regional bank?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

What is the TMCH and how does it affect merchandize.dot?

The Trademark Clearinghouse (TMCH) is a central database of validated trademarks that gatekeeps the sunrise phase. To register merchandize.dot during sunrise, your mark must be recorded there with an SMD file. domain.pay submits accordingly, explained at https://domain.pay/register.

Is .PAY useful for an invoice-payment portal for a retail brand?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.