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merchandise.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about merchandise.dot

Can a company that only plans future payments register .PAY during LRP1 for online checkout?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

How do I set up a 301 from www to the bare merchandise.dot?

Configure your server or CDN to 301-redirect www.merchandise.dot to the bare merchandise.dot (or vice versa, whichever you pick as canonical). This consolidates ranking signals on one host of merchandise.dot and avoids duplicate indexing. Apply the rule before search engines crawl merchandise.dot.

What does the .PAY ending signal to customers using online checkout?

.PAY signals that the destination is connected to payment action, such as online checkout. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

Who reviews compliance for merchandise.dot?

Compliance and validation for merchandise.dot are handled at the registry level by Amazon Registry Services, which operates .PAY. domain.pay submits your details and relays registry decisions, but does not set the underlying policy. Start your registration at https://domain.pay/register.

Is .PAY useful for an invoice-payment portal for online checkout?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.