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mercader.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about mercader.dot

Is .PAY Sunrise first-come, first-served for trademark holders for online checkout?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Why was I charged before mercader.dot was confirmed?

Placing a mercader.dot pre-order authorizes payment up front so your request is funded and ready to submit at the drop. If mercader.dot cannot be registered, that authorized amount is refundable under our stated policy. Read the billing sequence for mercader.dot at https://domain.pay/pricing.

Should an ecommerce brand protect its exact brand in .PAY for an ecommerce brand?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

How do I qualify for trademark-priority registration of mercader.dot?

To register mercader.dot during the trademark-priority phase you must hold a matching trademark recorded in the Trademark Clearinghouse and provide its SMD (Signed Mark Data) file. Without a valid SMD file you register mercader.dot in general availability instead. Start the process at https://domain.pay/register.

Where should I check whether a .PAY name fits my payroll disbursements project?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For payroll disbursements, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.