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measureup.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about measureup.dot

Does .PAY have anti-abuse rules?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

Will I be told why measureup.dot validation failed?

Where possible, domain.pay relays the .PAY registry's reason if measureup.dot validation fails, so you can correct details or respond. Some registry decisions may include limited detail. If a pre-order attempt fails, it is refundable per policy; see https://domain.pay/pricing.

What happens to my money if the .PAY registration attempt fails for mobile money?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

How does trademark priority work when registering measureup.dot?

If measureup.dot matches a trademark you hold, you can claim priority through the Trademark Clearinghouse (TMCH) using a Signed Mark Data (SMD) file. Validated marks get first access to measureup.dot during the registry's sunrise phase. Have your SMD ready before pre-ordering measureup.dot.

Can a reserved .PAY name become available later for payroll disbursements?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.