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measures.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about measures.dot

Where can I see the exact .PAY premium price for link.pay for fraud prevention?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

How do I know if I qualify for sunrise on measures.dot?

You qualify for sunrise on measures.dot if you own a trademark that matches the label and is recorded in the TMCH with an active SMD file. If you are unsure, domain.pay can help you check before measures.dot's sunrise window. Start at https://domain.pay/register.

Where can I generate .PAY ideas for digital wallets?

For digital wallets, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Why does measures.dot matter for protecting payment trust specifically?

Payment trust depends on customers being certain they are on the real measures.dot property when they pay. Because .PAY implies payments, controlling measures.dot prevents a fake from intercepting that trust. Holding measures.dot is therefore a direct payment-security control for NicNames. https://domain.pay/register

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for crypto payments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.