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mayfair.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about mayfair.dot

For BNPL checkout, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Will I get refunded if my pre-order for mayfair.dot fails?

Yes. If your pre-order for mayfair.dot does not succeed, the standard $100 pre-order attempt is refundable, so a failed attempt does not cost you. That makes it safe to pre-order mayfair.dot and a backup in parallel. Pre-order at https://domain.pay/register.

What happens if another trademark holder already registered my .PAY idea when choosing merchant.pay?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Does Amazon operate the .PAY registry behind mayfair.dot?

Yes — .PAY, and therefore mayfair.dot, is operated by Amazon Registry Services, which sets the policies that classify labels as premium, reserved, or blocked. domain.pay is the registrar surface where you check and register mayfair.dot. See live status for mayfair.dot at https://domain.pay/domains.

Is registering .PAY a replacement for trademark monitoring for in-app purchases?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.