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mastr.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about mastr.dot

Can a fintech founder use .PAY for a branded payment page for mobile money?

Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

How does owning mastr.dot reduce phishing risk for the NicNames name?

When NicNames owns mastr.dot, bad actors cannot register the mastr.dot name and pass it off as your official payment page. Because .PAY signals payment intent, an impersonating mastr.dot address is especially convincing to victims, so holding the real one removes that vector. Lock it down at https://domain.pay/register.

Is .PAY a new domain option for bank or credit unions for payroll disbursements?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

How do I add Google Analytics tracking to mastr.dot?

Place your Analytics or Tag Manager snippet in the head of every page on mastr.dot, then confirm hits appear in real-time reports. Make sure the tag's configured domain matches mastr.dot and any subdomains you track. Cross-domain tracking is needed if mastr.dot links to other hosts you own.

How should I check premium status before choosing a .PAY name for point-of-sale payments?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.