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lzf.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lzf.dot

Is .PAY a good fit for subscription billing for digital wallets?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

How do I serve lzf.dot and a regional variant from one site?

You can host one codebase and use hreflang tags or subpaths to serve regional content under lzf.dot, signaling language and region to search engines. Keep canonical and hreflang references on lzf.dot consistent so the right version ranks per market. Avoid duplicate, untranslated pages on lzf.dot.

Can a trademark owner register a matching .PAY domain now for digital wallets?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Will lzf.dot look professional on a business card?

A short address like lzf.dot looks clean and purposeful on a business card, invoice, or storefront sign. The .PAY suffix tells anyone reading it that this is where to pay. Compared with a long .com checkout link, lzf.dot prints far more neatly.

Who operates the .PAY extension, and where can a checkout product manager get one for mobile money?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.