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luvo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about luvo.dot

How is a .PAY name different from a regular .com for fraud prevention?

A .PAY name immediately signals a payment-related destination, while .com is more general. For fraud prevention, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Should I pre-order luvo.dot or wait and see?

Waiting and seeing risks losing luvo.dot to a trademark holder in sunrise or a fast registrant at general availability. Pre-ordering luvo.dot now, with failed attempts refundable per policy, is the lower-risk choice. Decide at https://domain.pay/register.

As a donation platform, can I use my own SMD file and pay less for a .PAY submission?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What can a SaaS do with luvo.dot for seat expansion?

When teams add seats, luvo.dot gives admins a trusted address to pay for the upgrade mid-contract. The payment-native name keeps expansion purchases on a familiar page. Start at https://domain.pay/register.

How can a brand reduce confusion around payment pages for a fintech founder?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.