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luv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about luv.dot

How does the first-day .PAY pre-order attempt work for point-of-sale payments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Should a small business bother with TMCH before registering luv.dot?

If your small business owns the luv.dot trademark and wants the strongest claim on luv.dot, recording it in the TMCH is worthwhile because the SMD grants priority over the public. Without it, you rely on a standard pre-order that a rights holder can outrank. Weigh the priority path against pre-order at https://domain.pay/pricing.

Can I pay for a .PAY pre-order by card, wire or crypto for a regional bank?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Why is a short suffix like .PAY good for luv.dot?

The .PAY suffix is only three letters, so luv.dot stays compact and easy to read on buttons, receipts, and signs. Short suffixes also reduce typos. That brevity makes luv.dot practical wherever space or attention is limited.

As an event ticketing business, how do I register loans.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.