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luu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about luu.dot

For mobile money, how do I register donate.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Does my trademark have to exactly match the label in luu.dot?

For trademark priority, the validated mark in your SMD must correspond to the luu.dot string in luu.dot under TMCH matching rules. Close-but-different strings generally do not qualify for priority on luu.dot. If the match is exact, your SMD unlocks the priority claim. Check your eligibility and register at https://domain.pay/register.

Is there VIP help for a large .PAY pre-order portfolio for an event ticketing business?

domain.pay says customers with pre-orders over $8,888 may qualify for VIP handling, dedicated support and more tailored failed-registration solutions. Review the current VIP language on the pricing page: https://domain.pay/pricing. Large portfolios should still expect availability and premium checks.

What happens if I let luu.dot expire?

After expiry, luu.dot enters a grace period during which you can usually still renew at the standard price, followed by a redemption period that may carry a higher restoration fee. If no one renews, luu.dot is eventually released back to the registry. Renew early via /pricing to avoid the lifecycle stages entirely.

How do I register tap.pay if it matches my trademark when choosing tap.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.