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luthier.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about luthier.dot

For point-of-sale payments, can .PAY be used for a branded checkout URL?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Does domain.pay support trademark-priority registration for luthier.dot?

Yes. If you own a trademark recorded in the TMCH with a valid SMD file, domain.pay can register luthier.dot for you during the sunrise phase, ahead of general availability. This is the safest route for brand owners. Read more at https://domain.pay/register.

How should a regulated fintech think about .PAY and financial licensing for digital wallets?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Does domain.pay verify my eligibility for luthier.dot itself?

domain.pay prepares and submits your luthier.dot application, but final eligibility and validation decisions rest with the .PAY registry operated by Amazon Registry Services. We help you meet the expectations and respond to any requests. Start your application at https://domain.pay/register.

When is the .PAY Sunrise period when choosing cloud.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.