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lust.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lust.dot

Are short .PAY names always available when choosing travel.pay?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

How do premium labels get chosen for lust.dot's tier?

Amazon Registry Services selects which labels are premium based on its own criteria, and if lust.dot is among them, lust.dot carries the premium tier and price. domain.pay doesn't choose the tier. Confirm whether lust.dot is premium at https://domain.pay/domains, noting status can change.

How do I register a .PAY domain with a trademark when choosing brand.pay?

Trademark holders should use the trademark fast-track on domain.pay instead of waiting: https://domain.pay/register. domain.pay can route the request through the TMCH/SMD-based priority process when the .PAY label matches the trademark and the registry rules allow it.

How is lust.dot read aloud or shared verbally?

You say lust.dot as the name lust.dot followed by dot pay, which is easy to convey over the phone or in an ad. The .PAY ending is intuitive because pay is a common word. That makes lust.dot simple to share verbally without spelling out a long path.

When is broader .PAY public registration expected when choosing trust.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.