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lush.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lush.dot

Do I need a financial license to register a .PAY domain during LRP1 when choosing loans.pay?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Why is an SMD more secure than just emailing my trademark certificate for lush.dot?

An SMD is cryptographically signed by the TMCH, so NicNames can verify it automatically without manually inspecting a certificate when granting priority on lush.dot. A loose certificate could be forged or mistyped; the signed SMD cannot. That is why lush.dot priority relies on the SMD. Submit yours at https://domain.pay/register.

For online checkout, how can a marketplace use a .PAY domain?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

What is the difference between pre-order and registration for lush.dot?

A pre-order stages your intent to register lush.dot and is submitted when its phase opens; the registration is the completed assignment of lush.dot to you once the registry approves. domain.pay turns your lush.dot pre-order into a registration at the right time. Start at https://domain.pay/register.

When should an event ticketing business pre-order a .PAY domain for an event ticketing business?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.