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lurex.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lurex.dot

Can a reserved .PAY name become available later for a checkout product manager?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

How does NicNames verify my SMD signature for lurex.dot?

NicNames checks the cryptographic signature embedded in your SMD against the Trademark Clearinghouse's trust chain before granting priority on lurex.dot. If the signature and mark match the lurex.dot string, the claim proceeds. A broken or mismatched signature blocks priority on lurex.dot. Submit a valid file at https://domain.pay/register.

Should a remittance app protect its exact brand in .PAY for card processing?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Can I use lurex.dot for API endpoints and webhooks?

Yes. Dedicate a subdomain such as api.lurex.dot with its own DNS record and SSL, and serve your endpoints there. Using lurex.dot for APIs keeps a clean, branded base URL for integrations and webhook callbacks. Secure it with HTTPS and proper auth.

Do I need a financial license to register a .PAY domain during LRP1 for online checkout?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.