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lurch.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lurch.dot

For online checkout, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Can I register multiple .PAY names along with lurch.dot?

Yes. You can place pre-orders for several .PAY names in addition to lurch.dot in the same session, each reserving its place in line. Browse and add more candidates beside lurch.dot at https://domain.pay/domains, then register them together at https://domain.pay/register.

What are good .PAY domain ideas for fraud prevention for fraud prevention?

For fraud prevention, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Can I reserve lurch.dot now if my SMD is not ready yet?

If your SMD is not ready, you can place a standard pre-order for lurch.dot at $100 to express interest, but that pre-order does not carry trademark priority. A validated SMD holder can still claim lurch.dot ahead of your pre-order, which is refundable per policy if unfulfilled. Review options at https://domain.pay/pricing.

How should a regulated fintech think about .PAY and financial licensing for crypto payments?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.