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lup.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lup.dot

Can I move a .PAY domain between registrars for an event ticketing business?

Transfers may be subject to registry, registrar and phase-specific rules, especially for LRP names. Start with domain.pay for the registration path and confirm eligibility before any transfer plan: https://domain.pay/register.

How do I set up email on lup.dot?

To send and receive mail at lup.dot, choose a mailbox provider, then add their MX records to your DNS plus SPF, DKIM, and DMARC TXT records for deliverability. Mail won't flow until the MX records for lup.dot propagate. Manage the domain's DNS from /domains.

During the .PAY launch, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Why is lup.dot only available as a pre-order?

lup.dot shows as a pre-order because the .PAY registry has not yet released it for open registration, so we hold your request until it does. .PAY is operated by Amazon Registry Services, which controls launch timing. You can secure your pre-order for lup.dot at https://domain.pay/register.

How much does it cost to pre-order a .PAY domain for crypto payments?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.