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lunacy.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lunacy.dot

What are good .PAY domain ideas for BNPL checkout?

For BNPL checkout, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Is the premium label for lunacy.dot permanent?

No — premium is a registry classification from Amazon Registry Services that can be revised, so lunacy.dot won't necessarily stay premium forever. Likewise a standard label could become premium. Because registry status can change, re-check lunacy.dot at https://domain.pay/pricing.

Are short .PAY names always available for mobile money?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Should small businesses worry about lunacy.dot licensing rules?

Small businesses generally do not need a special license just to register lunacy.dot, since the .PAY registry validates payment-related use rather than issuing licenses. Any licensing duty would come from operating regulated payments under local law. domain.pay clarifies registry expectations at https://domain.pay/register.

Can I move a .PAY domain between registrars for fraud prevention?

Transfers may be subject to registry, registrar and phase-specific rules, especially for LRP names. Start with domain.pay for the registration path and confirm eligibility before any transfer plan: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.