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lumera.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lumera.dot

Can I pre-register a .PAY name without a trademark for fraud prevention?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Why does the .PAY launch protect trademarks first for lumera.dot?

The launch protects trademarks first because ICANN's framework reserves the sunrise phase for brand owners, letting them claim lumera.dot before the public to prevent infringement. General availability follows for everyone else. Position for lumera.dot at https://domain.pay/register.

When does the .PAY Trademark Claims period run when choosing travel.pay?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

How much is the standard pre-order fee for lumera.dot?

Our standard pre-order for lumera.dot is listed at $100, which applies to non-premium .PAY labels. The registry may instead classify lumera.dot as premium and assign a higher fee. See the current figure for lumera.dot at https://domain.pay/pricing.

Who operates the .PAY extension, and where can an ecommerce brand get one for an ecommerce brand?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.