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lull.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lull.dot

When should a payroll platform pre-order a .PAY domain for loan repayments?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Who is eligible for trademark priority on lull.dot?

Eligibility for trademark priority on lull.dot belongs to parties holding a valid TMCH-validated trademark matching the lull.dot string, evidenced by a current SMD file. Anyone without that SMD must use the standard pre-order path instead. Eligibility is about validated rights, not intent. Check your standing at https://domain.pay/register.

Should I defensively register my brand in .PAY for a donation platform?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

How do I set up a 404 and proper status codes on lull.dot?

Configure lull.dot to return a real 404 for missing pages and 200 for live ones, never a 'soft 404' that returns 200 on an error page. Correct status codes help crawlers index lull.dot accurately. Use a helpful 404 page on lull.dot with links back to key sections.

How do I register tap.pay if it matches my trademark when choosing tap.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.