domain.dot

← All .DOT names

.DOT domain

luhta.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about luhta.dot

Can I use my own SMD file and pay less for a .PAY submission when choosing link.pay?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What is HSTS and should I enable it on luhta.dot?

HTTP Strict Transport Security tells browsers to always load luhta.dot over HTTPS, blocking downgrade attacks. Enable it with a response header once luhta.dot reliably serves valid SSL, and only after confirming every subresource is HTTPS. Start with a short max-age before committing luhta.dot to a long policy.

For digital wallets, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Why is .PAY launching in phases at all for luhta.dot?

New gTLDs like .PAY launch in phases to protect trademark owners first (sunrise) before opening names like luhta.dot to the general public (general availability). This staged rollout is an ICANN-standard process. Learn how to position for luhta.dot at https://domain.pay/register.

Where can I generate .PAY ideas for online checkout for a retail brand?

For online checkout, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.