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luhrs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about luhrs.dot

Do I need an SMD file to register .PAY during the priority window for digital wallets?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Does a failed pre-order for luhrs.dot cost me anything?

No — per our policy, if a pre-order for luhrs.dot fails to secure the name, the fee is refundable, so a failed attempt shouldn't cost you. The standard pre-order is $100 when it succeeds. Review the terms as you queue luhrs.dot at https://domain.pay/register.

What should I do first if I want a .PAY domain for online checkout for online checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Can a marketplace platform register luhrs.dot?

A marketplace that handles payments or checkout can often register luhrs.dot, since such use fits the .PAY namespace's payment focus. The registry may validate the specific intended use. domain.pay can help a marketplace secure luhrs.dot at https://domain.pay/register.

Does .PAY require payment-related use after registration for a bank or credit union?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.