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luff.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about luff.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for digital wallets?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Which path is faster for securing luff.dot, pre-order or trademark priority?

Trademark priority lets a TMCH SMD holder claim luff.dot during the registry's earliest window, generally ahead of a standard $100 pre-order, which submits at general availability. Speed depends on Amazon Registry Services' phases, not domain.pay. Choose the right path for luff.dot at https://domain.pay/register.

For loan repayments, can .PAY be used for a branded checkout URL?

subscriptions.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Where do I pre-order once I've chosen over luff.dot?

Once you've chosen a name over luff.dot, you pre-order it on domain.pay's register page at the standard $100, with failed attempts refundable. The flow is the same whether you pick luff.dot or a luff.dot variant. Pre-order at https://domain.pay/register.

What should trademark counsel do before July 20, 2026 for .PAY for loan repayments?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.