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lue.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lue.dot

Can domain.pay submit my .PAY registration on opening day when choosing payroll.pay?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Can I reserve lue.dot now if my SMD is not ready yet?

If your SMD is not ready, you can place a standard pre-order for lue.dot at $100 to express interest, but that pre-order does not carry trademark priority. A validated SMD holder can still claim lue.dot ahead of your pre-order, which is refundable per policy if unfulfilled. Review options at https://domain.pay/pricing.

How do I know if merchant.pay is available?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Can I register lue.dot for multiple years up front?

Multi-year terms for lue.dot depend on the registry's options for .PAY, and the available term lengths for lue.dot appear at checkout. The $100 figure covers the standard pre-order, with renewal or multi-year terms shown separately. See term options for lue.dot at https://domain.pay/pricing.

What is the last day for trademark holders to act on .PAY for a retail brand?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.