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lucre.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lucre.dot

As a mobile wallet team, can I reserve brand.pay before broader registration opens?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Can I browse available .PAY names related to lucre.dot?

Yes. You can explore related and available names alongside lucre.dot to plan defensive coverage of the lucre.dot brand. Reviewing options helps NicNames decide which payment-facing names to secure. Browse at https://domain.pay/domains.

Do I need an SMD file to register .PAY during the priority window for payroll disbursements?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Which trademark holders get priority for lucre.dot?

Holders of a registered trademark matching lucre.dot get priority for lucre.dot during the trademark-priority phase. You prove the right with a TMCH SMD file issued by the Trademark Clearinghouse. domain.pay supports this priority path for lucre.dot at /register.

Should an ecommerce brand protect its exact brand in .PAY for an ecommerce brand?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.