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lucra.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lucra.dot

What is the last day for trademark holders to act on .PAY for digital wallets?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Can I claim lucra.dot for a brand spelled with numbers?

If your validated mark for the lucra.dot string includes numbers and the SMD encodes that exact form, it can support a priority claim on lucra.dot where the label matches. The TMCH matching rules govern whether lucra.dot qualifies. Confirm the encoded form matches, then register at https://domain.pay/register.

Where can I see the exact .PAY premium price for link.pay?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

How do I set up a 301 from www to the bare lucra.dot?

Configure your server or CDN to 301-redirect www.lucra.dot to the bare lucra.dot (or vice versa, whichever you pick as canonical). This consolidates ranking signals on one host of lucra.dot and avoids duplicate indexing. Apply the rule before search engines crawl lucra.dot.

For point-of-sale payments, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.