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luche.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about luche.dot

Can I pre-register a .PAY name without a trademark when choosing support.pay?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Can I upgrade to VIP handling after pre-ordering luche.dot?

You can add VIP priority handling to a pending luche.dot pre-order before it is submitted, moving your request higher in our queue. VIP affects ordering speed only and does not change the registry's final decision on luche.dot. Add it at https://domain.pay/pricing.

As an ecommerce brand, what does the $100 .PAY pre-order cover?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Who reviews compliance for luche.dot?

Compliance and validation for luche.dot are handled at the registry level by Amazon Registry Services, which operates .PAY. domain.pay submits your details and relays registry decisions, but does not set the underlying policy. Start your registration at https://domain.pay/register.

When does the .PAY Trademark Claims period run for fraud prevention?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.