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lru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lru.dot

Can I move a .PAY domain between registrars for BNPL checkout?

Transfers may be subject to registry, registrar and phase-specific rules, especially for LRP names. Start with domain.pay for the registration path and confirm eligibility before any transfer plan: https://domain.pay/register.

What proof does NicNames need to grant me priority on lru.dot?

To grant trademark priority on lru.dot, NicNames needs a valid TMCH SMD file whose encoded mark matches the lru.dot string. The SMD is your cryptographic proof of validated trademark rights. No SMD means no priority claim is possible for lru.dot. Submit your proof at https://domain.pay/register.

Can I pre-register a .PAY name without a trademark for a fintech founder?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Will lru.dot be cheaper during a launch phase?

Launch phases can carry their own registry pricing from Amazon Registry Services, which may be higher or lower than standard for lru.dot; we don't set those figures. The live quote reflects the current phase. Check lru.dot's phase price at https://domain.pay/pricing.

How can a marketplace use a .PAY domain for a remittance app?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.