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loyo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about loyo.dot

As an ecommerce brand, how can a marketplace use a .PAY domain?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Which registration path is right for loyo.dot, priority or pre-order?

If you own a trademark matching loyo.dot and have a TMCH SMD file, trademark-priority registration is the right path for loyo.dot; otherwise, a standard pre-order at $100 is the route. The flow on domain.pay recommends the correct option for loyo.dot. Choose at https://domain.pay/register.

What should I check technically before launching a .PAY payment site for a travel booking brand?

Before launching a .PAY payment site, verify the label, DNS, SSL, redirects, monitoring, checkout security and compliance obligations. Secure or pre-order the domain through domain.pay first: https://domain.pay/register. Treat the domain as one part of a trusted payment flow.

Does moving to loyo.dot require resubmitting my whole sitemap?

When you launch on loyo.dot, generate a fresh sitemap with the new loyo.dot URLs and submit it in Search Console alongside a change-of-address from the old domain. The old sitemap stays only long enough for redirects to be discovered. Keep loyo.dot's sitemap current going forward.

Where do I start if I need brand-protection help for .PAY for in-app purchases?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.