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loya.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about loya.dot

What happens around February 1, 2027 for .PAY for point-of-sale payments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Where do I go to register loya.dot once it's available?

As soon as loya.dot is open, you complete registration at https://domain.pay/register, where the flow adapts to whether loya.dot is standard or premium. The registry price, if premium, shows before you confirm. Start with loya.dot there once it's available.

What date matters most if I want a .PAY name without a trademark for BNPL checkout?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Why is impersonation on loya.dot harder for customers to detect?

Because .PAY implies a payment purpose, customers tend to assume any loya.dot address under it is legitimate, lowering their guard. That assumption is exactly why an unprotected loya.dot is dangerous and why NicNames should own it. https://domain.pay/register

What should trademark counsel do before July 20, 2026 for .PAY for point-of-sale payments?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.