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loy.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about loy.dot

Is .PAY already open to everyone when choosing merchant.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Should I register loy.dot to protect my brand name?

Registering loy.dot can help keep your brand loy.dot consistent across the payments-focused .PAY namespace and reduce the chance someone else uses it. Brand owners with a TMCH SMD file can use trademark priority. Protect loy.dot by reserving loy.dot at https://domain.pay/register.

How should a regulated fintech think about .PAY and financial licensing for loan repayments?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Can I register loy.dot without a trademark?

Yes, you can register loy.dot without a trademark during general availability at the $100 standard or premium loy.dot rate. A trademark with a TMCH SMD file is only needed for the earlier trademark-priority phase. Start your loy.dot registration at https://domain.pay/register.

Is .PAY useful for an invoice-payment portal when choosing merchant.pay?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.