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loving.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about loving.dot

For BNPL checkout, could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Can search engines index loving.dot the same as any other domain?

Yes. Crawlers discover and index loving.dot through links, sitemaps, and direct submission exactly as they do for legacy TLDs. There's no extra hurdle to getting loving.dot into the index — just ensure it's reachable, not blocked by robots.txt, and free of noindex tags.

As a donation platform, can I use my own SMD file and pay less for a .PAY submission?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What MX priority values should I use for loving.dot?

Set the lowest number on your primary mail server's MX for loving.dot since lower priority is preferred, and use higher numbers for backups. Most providers give you the exact host and priority to enter for loving.dot. Mismatched priorities can misroute mail for loving.dot, so copy them precisely.

For crypto payments, can I pre-register a .PAY name without a trademark?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.