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loll.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about loll.dot

How does the first-day .PAY pre-order attempt work?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Does an unregistered loll.dot create legal exposure for my customers?

If loll.dot is left open, an impersonator can capture customers who trust the loll.dot name for payments, leading to fraud losses and reputational harm to NicNames. While you are not liable for a scammer's actions, the customer harm is real. Closing that gap means registering loll.dot. https://domain.pay/register

When is the .PAY Sunrise period when choosing merchant.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Are sunrise claims for loll.dot more expensive than standard pre-orders?

Trademark-priority (sunrise-style) registration of loll.dot requires a valid TMCH SMD and follows NicNames's published pricing, while a standard pre-order for loll.dot is listed at $100. Priority pricing reflects the validated-rights path. Always check current figures rather than assuming. See the breakdown at https://domain.pay/pricing.

Can Amazon Registry reserve or block some .PAY names for a mobile wallet team?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.