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lju.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lju.dot

For point-of-sale payments, how can a marketplace use a .PAY domain?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Can a licensee rather than the trademark owner claim lju.dot?

Priority on lju.dot flows from the validated TMCH mark, so the claim is normally made by the SMD holder of record for the lju.dot mark. A licensee would need the appropriate authority and a usable SMD to act. Confirm who controls the SMD before claiming lju.dot. Begin registration at https://domain.pay/register.

Where do I start if I need brand-protection help for .PAY for invoice collection?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

How do I tell which alternative to lju.dot is most brandable?

Judge brandability by how short, pronounceable, and distinctive each alternative to lju.dot is while still evoking lju.dot. domain.pay's related-names view lets you scan candidates and spot the most brandable. Compare brandability at https://domain.pay/domains.

Do I need a financial license to register a .PAY domain during LRP1 for payroll disbursements?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.