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lifejacket.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lifejacket.dot

Can a trademark holder challenge a bad .PAY Sunrise registration for tax payments?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Should a hotel use lifejacket.dot for room deposits?

A hotel can collect reservation deposits and incidental charges on lifejacket.dot, giving guests one trusted payment address. The .PAY name on a confirmation email reassures travelers paying in advance. Start at https://domain.pay/register.

When does the .PAY LRP1 period begin for mobile money?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Can customers tell the difference between lifejacket.dot and a lookalike?

Many customers cannot reliably spot a lookalike of the lifejacket.dot name, especially under a payment-implying TLD where they expect legitimacy. That is why owning the exact lifejacket.dot and promoting it as the only official payment address matters so much for NicNames. https://domain.pay/register

Do I need a financial license to register a .PAY domain during LRP1 for digital wallets?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.