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lfu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lfu.dot

Can I use my own SMD file and pay less for a .PAY submission for point-of-sale payments?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

How do I avoid losing lfu.dot to a different trademark holder?

To reduce the risk of losing lfu.dot, record your lfu.dot mark in the TMCH and submit your SMD as soon as the priority phase opens. If another validated holder also claims lfu.dot, the registry's rules decide, so acting promptly matters. Prepare your SMD-backed claim at https://domain.pay/register.

Is .PAY useful for an invoice-payment portal when choosing merchant.pay?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

How early should I lock an alternative before lfu.dot resolves?

Lock an alternative as soon as you find a clear, available lfu.dot variant, rather than waiting for lfu.dot to resolve, since refundable $100 pre-orders make early action low-risk. domain.pay lets you secure a fallback immediately. Pre-order at https://domain.pay/register.

When does the .PAY Trademark Claims period run for loan repayments?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.