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lellokey.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $520 + $420/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $620 + $420/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,920 + $420/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lellokey.dot

Is registering .PAY a replacement for trademark monitoring for a retail brand?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Why is a .PAY address like lellokey.dot a high-value target for fraudsters?

Because .PAY signals a payment context, lellokey.dot carries built-in credibility that fraudsters exploit to make fake checkout pages believable. The same trust that benefits NicNames makes an unprotected lellokey.dot dangerous in the wrong hands. Removing the opportunity means registering lellokey.dot first. https://domain.pay/register

During the .PAY launch, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Is lellokey.dot more sensitive to abuse because .PAY implies payments?

Yes. A payment-purpose TLD like .PAY raises anti-phishing and trust considerations because users reasonably expect lellokey.dot to handle money. That heightened trust is valuable to your NicNames but also attractive to scammers, so owning lellokey.dot protects both you and your customers. https://domain.pay/

Where can I see the exact .PAY premium price for wallet.pay when choosing wallet.pay?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.