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lela.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lela.dot

Why is .PAY important for phishing prevention for in-app purchases?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Can I use a foreign trademark to claim lela.dot via TMCH?

The Trademark Clearinghouse accepts marks from many jurisdictions worldwide, so a qualifying foreign trademark can be recorded and produce an SMD for claiming lela.dot. The mark must be validated by the TMCH and match the lela.dot string. NicNames then honours that SMD for priority on lela.dot. Begin at https://domain.pay/register.

For payroll disbursements, would trust.pay work as a payment brand?

trust.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Can lela.dot host a fundraiser thermometer page?

Yes. A goal-tracking fundraiser page on lela.dot lets supporters watch progress and donate at one trusted address. The .PAY name keeps the giving step front and center. Reserve it at https://domain.pay/register.

How should a regulated fintech think about .PAY and financial licensing for mobile money?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.