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launches.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about launches.dot

Should I defensively register my brand in .PAY for in-app purchases?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Does Amazon Registry Services review my SMD for launches.dot directly?

Amazon Registry Services operates the .PAY registry and defines the priority rules, but you submit your SMD for launches.dot through NicNames as your registrar. NicNames validates the SMD and passes the qualifying claim to the registry. You do not deal with Amazon Registry Services directly for launches.dot. Register via NicNames at https://domain.pay/register.

How does the first-day .PAY pre-order attempt work for a regional bank?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

What happens to launches.dot if I stop using it for payments?

If your use of launches.dot drifts away from payment-related purposes, it generally remains registered through renewal, though the .PAY registry's expectations are themed around payments. Policies can evolve, so staying aligned is wise. domain.pay can advise on your situation at https://domain.pay/register.

For point-of-sale payments, can domain.pay help me get TMCH/SMD support before the .PAY deadline?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.