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launch.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about launch.dot

Can I pre-register a .PAY name without a trademark for loan repayments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Should a payment brand prefer launch.dot or a coined word?

A payment brand may prefer launch.dot for instant clarity around launch.dot, or a coined word for distinctiveness and easier trademarking. domain.pay shows both descriptive and invented options so you can decide. Explore both at https://domain.pay/domains.

When does the .PAY Trademark Claims period run for online checkout?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

What is the difference between a registrar and the registry for launch.dot?

The registry, Amazon Registry Services, runs .PAY and sets launch.dot's premium, reserved, or blocked status; domain.pay is the registrar where you actually look up and register launch.dot. You interact with us, but the registry sets the rules. Check launch.dot at https://domain.pay/domains.

As a travel booking brand, can I browse alternative .PAY names if my first choice is taken?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.